> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://breakcold-aicrm.crisp.help/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # CRM Analytics: Your Daily Brief (and How to Build Any Report You Want) Understand what Breakcold's built-in analytics show you — and how to build unlimited custom reporting with the API, MCP, and Claude. ## The Daily Brief Breakcold's analytics live in the **Daily Brief** — a single dashboard that surfaces everything that needs your attention, scoped to a time range you pick (e.g. last 30 days). At the top you get six live KPIs, each with a trend line and a change vs. the previous period: * **Pipeline value** — total value of your open deals * **Won in period** — revenue won in the selected range * **Meetings** — meetings held * **Reply rate** — how often your outreach gets a response * **Sent** — messages sent across channels * **Received** — messages received, with a per-channel breakdown (LinkedIn, Email, etc.) Below the KPIs, the brief pulls together the work in front of you: * **Tasks today** — what's due and what's overdue * **Upcoming meetings** — the next 7 days, with one-click prep * **Latest replies** — your waiting inbox * **Hot leads** — records active in the last 7 days * **Need follow up** — records that have gone silent (15–30 days) Every metric can be broken down by **Channel**, **Member**, or **Account**, so you can see exactly who and what is driving the numbers. ## This is the extent of the built-in analytics We want to be upfront: **the Daily Brief is the full scope of Breakcold's native analytics.** There are no additional custom dashboards, chart builders, or saved report views inside the app. That's a deliberate choice — and here's why it's actually a good thing for you. ## Why we don't build 100 more dashboards (and why you'll be happier for it) Almost everyone gets let down by CRM analytics. The reason is simple: **every business measures success differently.** Your ideal report — the exact metrics, filters, groupings, and cohorts — is specific to *you*. No pre-built dashboard, in any CRM, ever fully matches what a given team actually wants to see. You end up fighting rigid charts instead of getting answers. So instead of shipping dashboards that are always *almost* right, we give you the raw ingredients to build **the reporting of your dreams**. ## Build any report you want — with the API, MCP, and Claude All of your Breakcold data — records, deals, activities, messages, tasks, meetings — is available through our **API** and **MCP server**. That means you can pull out exactly the data you want and shape it however you like. The easiest path: connect Breakcold's **MCP** to **Claude** and just *ask* for the report in plain English. Claude pulls your data and builds it for you — no SQL, no spreadsheets, no waiting on a feature request. Want "won revenue by channel by rep for Q2, only deals over $1,000"? Ask for it. Want it as a table, a chart, or a recurring summary? Ask for that too. | Watch the walkthrough — we recorded a full video tutorial showing how to build custom reports with the MCP and Claude: https://www.youtube.com/watch?v=1VJwEYTXhxw&t ## Frequently Asked Questions **Are there more analytics dashboards besides the Daily Brief?** No — the Daily Brief is the complete built-in analytics experience. For anything beyond it, use the API/MCP to build exactly what you need. **How do I build a custom report?** Connect Breakcold's MCP to Claude (or use the API directly) and describe the report you want. Claude pulls your data and assembles it. The video above shows the full process. **Do I need to be technical?** No. With the MCP + Claude approach, you describe what you want in plain language — no code required.