> ## Knowledge Base Index
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> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How CRM Data Enrichment Work for Companies 

Automatically fill and update your Company records with LinkedIn company data — configure triggers, costs, and field mappings.

## Overview
Company enrichment in Breakcold pulls structured data from LinkedIn company pages and writes it directly into your Company records. Unlike People enrichment which has multiple data targets, Company enrichment uses a single enrichment target — **Company metadata** — which covers all available company attributes at once.
You control **when** enrichment fires (on creation, on updates, or both), and **which fields** each enriched attribute maps to via the Field Mappings table.
| Primary enrichment signal — The Company Domain (website URL) is the key identifier Breakcold uses to find and enrich a company record. Make sure this field is populated for enrichment to work.
## Step 1 — Access Company Enrichment Settings
1. Go to **Settings → Enrichment**.
2. Under **Automatic Enrichment Settings**, click **Open settings** next to **Company**.
## Automatic Enrichment Triggers & Target
The Company Enrichment page has two trigger options and a single enrichment target:
| **Trigger** | **When it fires** |
| ---- |
| **Enable on new company** | Auto-triggers enrichment as soon as a new company record is created. |
| **Enable on company updates** | Auto-triggers enrichment when tracked fields are updated on an existing company. |
For each trigger, you select which data to fetch:
| **Enrichment target** | **Token cost** | **What it fetches** |
| ---- |
| **Company metadata** | 0 tokens | All available company data from the LinkedIn company page — name, domain, description, industry, headcount, location, specialties, funding, and more. |
| Tip — Company metadata enrichment is free (0 tokens per run), so it's practical to enable both triggers for all your Company records.
![](https://storage.crisp.chat/users/helpdesk/website/-/c/f/1/8/cf18dcba819a5000/image_hthq8q.png)

The Company Enrichment settings page — one enrichment target (Company metadata, 0 tokens / free) with two independent trigger options.
## Field Mappings — Core Company Data
Field mappings define how each LinkedIn company attribute is written into your Breakcold Company fields. The core fields are pre-mapped out of the box:
| **Source attribute** | **Type** | **Default destination** |
| ---- |
| **Company Name** | Text | Name |
| **Company Domain** | Text | Website |
| **Company LinkedIn URL** | LinkedIn | LinkedIn |
| **Company Description** | Text / Sentence | Description |
| **Company Industry** | Text | Company Industry |
| **Company Headcount** | Number | Company Headcount |
| **Company Logo URL** | URL | Select target field |
| **Website URL** | URL | Record Avatar |
| **Company Follower Count** | Number | Select target field |
| **Company Specialties** | Textarea | Select target field |
| **Company Headquarters** | Textarea | Select target field |
| **Company Locations** | Textarea | Location |
![](https://storage.crisp.chat/users/helpdesk/website/-/c/f/1/8/cf18dcba819a5000/image_12gd4eh.png)

Core field mappings — the most commonly used company attributes come pre-mapped. Click "Select target field" to assign the rest.
## Field Mappings — Extended Company Data
Breakcold also exposes additional LinkedIn company page attributes for deeper enrichment. These can be mapped to custom fields on your Company object:
| **Source attribute** | **Type** |
| ---- |
| **Company Updates** | Textarea — recent posts/updates from the company page |
| **Company Employees** | Textarea — employee data from the LinkedIn profile |
| **Company Similar Pages** | Textarea — related or similar company pages |
| **Company Funding Info** | Textarea — funding rounds and investment data |
| **Company Type** | Text — public, private, non-profit, etc. |
| **Company Founded In** | Text — founding year |
| **Employees On LinkedIn** | Text — employee count listed on LinkedIn |
| **Company Public Identifier** | Text — LinkedIn slug for the company |
| **Company Banner Image URL** | URL — banner image from the company page |
| **Company LinkedIn ID** | Number — internal LinkedIn ID |
Extended company data — attributes like Locations, Updates, and Employees are available to map to custom fields on your Company object.
Assigning a mapping — click "Select target field" next to any attribute to choose an existing field or create a new one directly from this page.
| Tip — To map extended attributes like Funding Info or Company Type, first create a custom field on your Company object (Settings → Records → Companies → Fields → + Add Field), then return here to assign it as the destination.
## Frequently Asked Questions
**What is the primary enrichment signal for a Company?**
The **Company Domain** (website URL) is the key identifier used to look up the company's LinkedIn page. Ensure this field is accurate for enrichment to return correct results.
**How is Company enrichment different from People enrichment?**
Company enrichment has a single enrichment target — Company metadata (0 tokens / free) — which fetches all available attributes in one pass. People enrichment has separate targets (Work Email, Personal Email, Phone, LinkedIn, Person metadata) that can each be toggled independently and carry different token costs.
**Can I enrich companies automatically when a new one is created?**
Yes — toggle on **Enable on new company**. Every time a new Company record is created with a domain, enrichment will fire automatically.
**Can I enrich existing companies when I update a field?**
Yes — toggle on **Enable on company updates**. When a tracked field like the domain is changed, enrichment re-triggers automatically.
**What if a destination field doesn't exist yet?**
Click "Select target field" in the mappings table, then choose "Create new attribute" from the dropdown to create the field and map it in one step.
**Does enriching a company also enrich the linked People records?**
No — People and Company enrichment run independently. Enriching a Company record fills in Company fields only. To enrich the associated contacts, you need to trigger People enrichment separately.