> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://breakcold-aicrm.crisp.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How CRM Data Enrichment Work Overall 

Breakcold automatically fills in missing contact and company data — so your CRM stays complete without manual research.

## What Is Data Enrichment?
Data enrichment is Breakcold's ability to automatically populate missing fields on your records — things like job title, location, bio, email addresses, phone numbers, and LinkedIn profiles — using public data sources.
Enrichment works in three ways:
* **Automatic enrichment** — triggered when a new record is created (e.g. adding a person with a LinkedIn URL)
* **Bulk enrichment** — manually triggered on a selection of records from the list view
* **Domain-based linking** — automatically links People to Companies based on matching email domains
| Enrichment uses tokens — Each data point enriched costs a certain number of tokens from your workspace balance. You can top up tokens from the Billing page.
*The People record list — enrichment can be triggered on any record, individually or in bulk.*
## Enrichment Settings
Before enrichment runs, you can configure its behavior globally from **Settings → Enrichment**. This page controls which objects are enriched, how company linking works, and what triggers automatic enrichment.
![](https://storage.crisp.chat/users/helpdesk/website/-/c/f/1/8/cf18dcba819a5000/image_1k2cirf.png)
*The Enrichment Settings page — configure which objects enrichment is enabled for, domain-based linking rules, and automatic enrichment triggers.*
The key settings are:
| **Setting** | **What it does** |
| ---- |
| **Enrichment by Object** | Enable or disable enrichment for People and Company records. Deals and custom objects do not support enrichment. |
| **Enable domain-based linking** | Automatically links a person to a company when their email domain uniquely matches a company's domain. |
| **Auto-create companies from email domains** | When a new person is created or updated with an email, Breakcold automatically creates a company record for that email domain if one doesn't exist. |
| **Automatic Enrichment Settings** | Per-object configuration for which fields to enrich automatically, and when (on create, on update, or via triggers). |
## Automatic Enrichment — When Creating a Record
The most common enrichment trigger is creating a new person with a **LinkedIn URL**. As soon as the record is saved, Breakcold queues it for enrichment in the background.
1. Click **+ New Person** in the People list view.
2. Enter the person's **Name** and **LinkedIn URL** (and optionally email). The LinkedIn URL is the primary enrichment signal.
3. Click **Create Person**. Breakcold immediately starts enriching the record in the background.
*Creating a new person with a LinkedIn URL — this is the key signal Breakcold uses to enrich the record automatically.*
4. The record appears in the list. While enrichment is in progress, hovering shows the tooltip: *"This field is being enriched and may take a few minutes."*
![](https://storage.crisp.chat/users/helpdesk/website/-/c/f/1/8/cf18dcba819a5000/image_1o6oe7u.png)

*Enrichment in progress — the tooltip confirms the record is being enriched. This usually takes a few minutes.*
5. Once complete, the fields are automatically filled in — including job title, location, bio, email, phone, and more.
*After enrichment — fields like LinkedIn, Location, and Bio are populated automatically without any manual research.*
## Bulk Enrichment — Multiple Records at Once
You can also enrich a batch of existing records at once from the list view — useful when importing contacts or refreshing stale data.
1. In the record list, check the boxes next to the records you want to enrich, or use **Select All** to select the entire list.
2. In the bottom action bar that appears, click the **Enrich** icon.
3. The **Select enrichment targets** modal opens. Choose which data points to enrich and review the token cost for each.
4. Toggle on the data points you need, then click **Enrich X records** to confirm.
![](https://storage.crisp.chat/users/helpdesk/website/-/c/f/1/8/cf18dcba819a5000/image_sabsp6.png)
*The enrichment targets modal — choose what to enrich and see the token cost per data point before confirming. Work Email and LinkedIn cost 306 tokens each; Phone costs 100 tokens.*
| Token cost — Bulk enrichment on large lists can consume a significant number of tokens. Review your selection carefully before confirming, especially on large batches.
## Viewing Enriched Data on a Record
Once enrichment completes, all populated data is visible on the individual record's Overview tab — including related contacts, company, email, job title, and bio fields.
*The record view after enrichment — fields filled in automatically appear alongside any data you entered manually.*
## Frequently Asked Questions
**What data can be enriched?**
Breakcold can enrich: Work Email, Personal Email, Phone, LinkedIn profile, job title, location, bio, and general metadata depending on the available public data for the person or company.
**How long does enrichment take?**
Individual record enrichment typically takes a few minutes. Bulk enrichment on large lists may take longer depending on queue size.
**Does enrichment overwrite data I've entered manually?**
No — enrichment only fills in fields that are empty. It will not overwrite data you have already entered on a record.
**Can I enrich Deals or custom objects?**
No — enrichment is only available for People and Company records. Deals and custom objects do not support enrichment.
**What is domain-based linking?**
When enabled, Breakcold automatically links a person to a company record when the person's email domain matches the company's domain. For example, a person with an @breakcold.io email is automatically linked to the Breakcold company record.