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How CRM Data Enrichment Work for Companies

Automatically fill and update your Company records with LinkedIn company data — configure triggers, costs, and field mappings.

Overview

Company enrichment in Breakcold pulls structured data from LinkedIn company pages and writes it directly into your Company records. Unlike People enrichment which has multiple data targets, Company enrichment uses a single enrichment target — Company metadata — which covers all available company attributes at once.
You control when enrichment fires (on creation, on updates, or both), and which fields each enriched attribute maps to via the Field Mappings table.

Primary enrichment signal — The Company Domain (website URL) is the key identifier Breakcold uses to find and enrich a company record. Make sure this field is populated for enrichment to work.

Step 1 — Access Company Enrichment Settings

Go to Settings → Enrichment.
Under Automatic Enrichment Settings, click Open settings next to Company.

Automatic Enrichment Triggers & Target

The Company Enrichment page has two trigger options and a single enrichment target:

Trigger	When it fires
Enable on new company	Auto-triggers enrichment as soon as a new company record is created.
Enable on company updates	Auto-triggers enrichment when tracked fields are updated on an existing company.
For each trigger, you select which data to fetch:
Enrichment target	Token cost	What it fetches
----	---	---
Company metadata	0 tokens	All available company data from the LinkedIn company page — name, domain, description, industry, headcount, location, specialties, funding, and more.

Tip — Company metadata enrichment is free (0 tokens per run), so it's practical to enable both triggers for all your Company records.

The Company Enrichment settings page — one enrichment target (Company metadata, 0 tokens / free) with two independent trigger options.

Field Mappings — Core Company Data

Field mappings define how each LinkedIn company attribute is written into your Breakcold Company fields. The core fields are pre-mapped out of the box:

Source attribute	Type	Default destination
Company Name	Text	Name
Company Domain	Text	Website
Company LinkedIn URL	LinkedIn	LinkedIn
Company Description	Text / Sentence	Description
Company Industry	Text	Company Industry
Company Headcount	Number	Company Headcount
Company Logo URL	URL	Select target field
Website URL	URL	Record Avatar
Company Follower Count	Number	Select target field
Company Specialties	Textarea	Select target field
Company Headquarters	Textarea	Select target field
Company Locations	Textarea	Location

Core field mappings — the most commonly used company attributes come pre-mapped. Click "Select target field" to assign the rest.

Field Mappings — Extended Company Data

Breakcold also exposes additional LinkedIn company page attributes for deeper enrichment. These can be mapped to custom fields on your Company object:

Source attribute	Type
Company Updates	Textarea — recent posts/updates from the company page
Company Employees	Textarea — employee data from the LinkedIn profile
Company Similar Pages	Textarea — related or similar company pages
Company Funding Info	Textarea — funding rounds and investment data
Company Type	Text — public, private, non-profit, etc.
Company Founded In	Text — founding year
Employees On LinkedIn	Text — employee count listed on LinkedIn
Company Public Identifier	Text — LinkedIn slug for the company
Company Banner Image URL	URL — banner image from the company page
Company LinkedIn ID	Number — internal LinkedIn ID
Extended company data — attributes like Locations, Updates, and Employees are available to map to custom fields on your Company object.
Assigning a mapping — click "Select target field" next to any attribute to choose an existing field or create a new one directly from this page.

Tip — To map extended attributes like Funding Info or Company Type, first create a custom field on your Company object (Settings → Records → Companies → Fields → + Add Field), then return here to assign it as the destination.

Frequently Asked Questions

What is the primary enrichment signal for a Company?
The Company Domain (website URL) is the key identifier used to look up the company's LinkedIn page. Ensure this field is accurate for enrichment to return correct results.
How is Company enrichment different from People enrichment?
Company enrichment has a single enrichment target — Company metadata (0 tokens / free) — which fetches all available attributes in one pass. People enrichment has separate targets (Work Email, Personal Email, Phone, LinkedIn, Person metadata) that can each be toggled independently and carry different token costs.
Can I enrich companies automatically when a new one is created?
Yes — toggle on Enable on new company. Every time a new Company record is created with a domain, enrichment will fire automatically.
Can I enrich existing companies when I update a field?
Yes — toggle on Enable on company updates. When a tracked field like the domain is changed, enrichment re-triggers automatically.
What if a destination field doesn't exist yet?
Click "Select target field" in the mappings table, then choose "Create new attribute" from the dropdown to create the field and map it in one step.
Does enriching a company also enrich the linked People records?
No — People and Company enrichment run independently. Enriching a Company record fills in Company fields only. To enrich the associated contacts, you need to trigger People enrichment separately.

Updated on: 10/08/2026